As 2025 promises to be a year of renewal for the travel sector, several strong trends are emerging, driven by societal, technological, and environmental developments.
Travel less, but better: the rise of slow travel
Travelers in 2025 are no longer looking to check off countries on a bucket list but rather to experience a deep immersion in a culture. Longer stays, eco-designed itineraries, and a focus on local experiences are at the heart of new expectations. Trains, bicycles, and even walking are experiencing a resurgence in popularity.
The rise of “AI-powered” travel
With the explosion of generative artificial intelligence, travel planning is becoming ultra-personalized. Travelers are using AI as travel assistants to create tailor-made itineraries, get real-time recommendations, or optimize their budgets. Agencies and platforms that integrate these tools are gaining a head start.
Wellness retreats and reconnection with oneself
2025 confirms the trend of seeking meaning and reconnection. Yoga retreats, nature retreats, digital detox, forest bathing: travelers want to take a break from the digital hustle and bustle and refocus on themselves. Tourism is becoming therapeutic.
Alternative destinations & secret places
Escaping the crowds is becoming a luxury. Travelers are increasingly seeking to unearth rare gems far from the major tourist hubs. Word of mouth, micro-influencers, and niche communities (forums, apps, private clubs) are becoming the new compasses of inspiration.
Intergenerational travel and nomadic tribes
Family travel is expanding: grandparents, parents, children, close friends… Travel is becoming collective, in “tribe” mode. Suitable accommodations (large homes, private locations, campervans, etc.) and multigenerational activities are in high demand.
The metaverse, not dead, but discreet
While the buzz surrounding the metaverse has subsided, some tourism players continue to offer virtual travel previews, particularly for accessibility or trip planning. Virtual technology is also making its way into guide training, immersive museum tours, and hybrid events.
Tourism in 2025 is more conscious, more personalized, and more connected, but it remains, above all, human. Emotions, encounters, and authentic experiences are paramount. Those who can combine technological innovation, sustainability, and authenticity will stand out.
And you, what will be your next vacation style?
